Client Museum of Photography AntwerpYear 2024 Role Branding, Print design,
Motion production
Agency Mutant

Sh(e)aring perspectives
A fresh identity for Antwerp’s Museum of Photography. The design revolves around a sheared logotype that instantly challenges the viewer’s sense of perspective.

It invites multiple interpretations: a broadened horizon, a sharpened focus, a rotating compass. But above all, the angular cuts and shifting alignment signal one thing clearly: bold new ways of seeing.




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